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Style defines how the AI communicates: tone, voice, formatting, and phrasing. It distinguishes between what the AI says (Knowledge), what process it follows (Skills), and how it delivers messages. Broad style belongs in the agent Persona. Scenario-specific style can live in a Skill.

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What Goes in Style?

  • Preferred tone (e.g., warm, friendly, concise, professional)
  • Specific phrasing conventions (e.g., first-person plural: “We’d love to help”)
  • Formatting rules (e.g., bullet points for step-by-step instructions)
  • Emoji usage or restrictions
  • Language preferences or regional variants (e.g., “flat” vs. “apartment”)

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Where to Find Style

Open Build > Agents, select an agent, then open Persona. Put overall style in the agent’s instructions. If a style rule only applies to a specific scenario, put it in a Skill and assign that Skill to the right agents.

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Good Style Examples

  • Use bullet points for multi-step instructions
  • Write in warm, professional tone—avoid slang or overly casual language
  • Use first-person plural: “we” instead of “I”
  • Add celebratory emojis only for thank-you or celebration messages
  • Limit message length to 3 short paragraphs maximum
These instructions are measurable, specific, and easy for the AI to follow consistently.

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What Not to Include

  • Facts about stakeholder or contact - use Knowledge
  • Conditional instructions - use Skills
  • Prohibitions or safety restrictions - use Guardrails